Today’s planograms are advanced merchandising plans that maximize every inch of real estate and shelf space in ways that create an in-store journey built around customer preferences, shopping habits, demographics, psychographics and many other factors. Planograms have become an essential component for retailers and store operators looking to connect more effectively with their customers.
The Planogram As A Tool To Increase Engagement More importantly, they came to realize that creating retail space around customer needs and behaviors was key if they wanted to increase sales, revenue and garner repeat business.ĭoes your retail business use planograms? If so, are they driving the kind of customer engagement you want?
Store operators came to realize that how they used shelf space, how they handled the placement of products, and how they laid out their stores had a definite impact on customer behavior. However, as retail continued to advance with new technologies and new philosophies, the art of merchandising also pushed forward. Granted, in the beginning they were used primarily to maximize and manage product placement. The advent of planograms would change everything. It tended to concentrate on business efficiency and space management rather seeing the bigger picture – how the look and feel of a store impacts the customer journey and how that directly relates to product sales. In other words, the focus was on the most efficient way to manage the space and to display products. There was a time, not all that long ago, when stores were laid out primarily from an operational perspective. These days, planograms are powerful sales tools retailers use to create customer-centric experiences shoppers look for in a store. However, these days, thanks to the advancement of planogram software and other technology, the concept goes far beyond a simple schematic of aisles lined with shelves and products.
Most retailers are well aware of the basic definition of a planogram – a visual diagram or map detailing the layout of a store and placement of its products.
The secret to better customer engagement is a store built around customer insights 10 Template In Excel ExcelTemplates ExcelTemplates Planogram Planogram Planogram Template ROSSOBAR TOUCH How to Use a Planogram Template.
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